About Us

Kyri brings decades of hands-on leadership experience in global marketing, communications, and strategy across China, Australia and the United States. He has held executive leadership roles at the Australian Chamber of Commerce, Freelancer Ltd, Deloitte, and British American Tobacco.

Most recently at Onfolio Holdings, Kyri spearheaded a high-impact communications and commercialisation strategy, navigating the company through to a successful NASDAQ IPO within six months. Kyri founded Sinoworks to empower Chinese and international companies with cross-border consulting and market expansion services, with a special focus on new energy industries.

Nicki built a successful China- Australia marketing agency from the ground up, right after graduating from college. Nicki has designed and executed global multi-channel consumer marketing campaigns for several leading international brands, including Fonterra, Wine Australia, Latitude 28, and more. She also runs the digital entrepreneurship and innovation program for the Sichuan Government Alumni Association.

Nicki shares her business and market development expertise through pro- bono Director roles at key NGOs including ACYA, ACYPI and ACAA. At Sinoworks, Nicki oversees consumer- focused marketing campaigns and business development for the Greater China region.

Alex led the Australian Chamber of Commerce in China as CEO, where he accelerated bilateral trade development and managed stakeholder relationships across Greater China and Australia. Prior to this he led ESG at Minerva Analytics, driving commercial initiatives in sustainable finance and positioning the company as a founding financial services partner at COP26.

Alex holds advanced degrees from the University of Western Australia, Peking University and the Geneva Graduate Institute. He combines strong Asia Pacific experience with advanced Mandarin capabilities and practical expertise in new energy and cross-border commercial development.

Matt brings over a decade of market development experience across major automotive and consumer brands in China. At Voyah Automotive and Volkswagen, he led nationwide site selection and development strategies for electric vehicle, opening flagship stores across key metropolitan markets including Beijing, Shanghai, and Guangzhou.

Previously, he led expansion for Adidas and Levi's across Western China, overseeing a network of over 1,000 stores. Matt established strategic partnerships with major commercial developers Wanda, China Resources, and CapitaLand. At Sinoworks, Matt leads expansion planning and commercial negotiation for clients entering the China market.

Mengwei leads cross-border trade operations, bringing over a decade of experience in international commerce between China and key markets including the US Midwest, Australia, and Hong Kong. A graduate of the University of Wisconsin- Madison, Mengwei has managed successful import-export programs for multinational clients and built trade expertise across multiple industries, including automotive components, FMCG and medical supplies.

Leading a specialized international trade team, Mengwei has developed comprehensive knowledge of China's manufacturing ecosystem and global e-commerce platforms JD, Alibaba, Taobao and Shopify. At Sinoworks, she helps international clients identify and secure reliable partners in China, guiding them through customs, logistics and export processes.

James brings hands-on supply chain expertise developed through leadership roles at the U.S. Army Corps of Engineers, USAID, and Halliburton. A graduate of West Point and Kellogg School of Management, James has spent over a decade building and optimizing manufacturing partnerships across China, with particular focus on quality assurance and production efficiency.

At Sinoworks, James oversees operational due diligence and supplier qualification processes. His practical approach to vendor assessment and production management helps clients establish robust manufacturing relationships in China while maintaining consistent quality and supply chain resilience.